Store Animations by Mario Hugo for the Marella flagship during Milan FW14 Fashion Week,
in the occasion of presentation event of the latest Capsule Collection between Marella and Milla Jovovich.
In collaboration with Hugo & Marie team.
"The studio explored an unfolding array of sorbet colored characters, each playfully opening to reveal the Marella logo. The composition is created in an entirely 3D environment, suggests the brand’s penchant for bold use of color, and features prints from the most recent collection. The animation, created by Mario Hugo with Sam Mason and Sam Hodges, adorned Marella's flagship store screens during Milan Fashion Week."