The Hub Shanghai: BaDa by C&K


SVPERBE with the international stars Craig & Karl, realize the official HUB mascotte – BaDa: main character that gives life in the huge complex opening in the end of 2015.

 

BaDa in four situations



In collaboration with 3rd Floor, public-relations and marketing agency based in Shanghai and Hong Kong,
we have curated, directed and realized the new graphic presence for The Hub, the new multifunctional CBD in Hongquiao area, one of the biggest in Asia, realized by the Xintiandi group.

 

BaDa synthetize the concept of connecting greatness of the campaign, thank to his essence dinamic, fun and multi-shapes: a unique character that can play and separate his two eyes, interacting with himself and the "second" as a doulbe person, a Jekill and Hide, two best friends, or a couple in love, or a multitask businessman...

Bada takes of course inspiration from the number "8", the lucky number in chinese culture, and the orange color, main color of the comany and recognized as very positive tone.

Bada welcomes and guide the extemely dense passage in areas from the airport and the train station, to the business center, exhibition hall, shopping mall and all hospitalities structures present at the HUB Hongquiao.

Fantastics duo Craig & Karl, from New York and Londra, gave life to multiple situations that sees our BaDa to pass easly from master chef to business multitask,from driving fast cars to a fancy cocktail, from family to shopping.

 

BADA SHOPPING

 

BADA KTV ROCKSTAR



BADA READ AND RELAX

 

BADA COOL GUY

 

BADA CINEMA 3D

 

BADA MASTER CHEF